Designed a brand-aligned training notebook for bartenders, providing recipes, serving rituals and heritage storytelling to ensure a consistent guest experience. Developed a visually engaging layout with custom illustrations and clear information hierarchy to support Aperol’s sales enablement program and bartender certification initiative.
Tools: Adobe Illustrator, InDesign
Created a brand-aligned animated GIF to bring Aperol Spritz’s vibrant personality to life across social platforms and digital channels. Developed storyboards and crafted eye-catching motion design optimized for fast-scrolling social feeds, email campaigns and digital ads. Designed to reinforce brand recognition and boost engagement through playful, visually striking animation.
Tools: Adobe After Effects, Illustrator, Photoshop
Concepted and designed assets for social media campaign to attract candidates for TPN’s summer internship program. Series of digital graphics for Instagram posts and stories, using bold visuals to highlight company culture and drive applications. Collaborated with a cross-functional team of creatives and account coordinators to ensure messaging consistency and campaign alignment across offices nationwide.
Tools: Adobe Photoshop
