Piedmont Social Campaign

Led concept and design of Piedmont’s 2024 “Real Change Lives Here” paid social campaign to raise patient awareness and support healthcare staff recruitment efforts. Delivered Facebook carousel ads, social posts, and digital display banners optimized to drive engagement and applications. Partnered with a cross-functional team to maintain consistent messaging and cohesive visuals across all channels.

Tools: Adobe Photoshop, Sketch

Social Images

Digital Banners