UnitedHealthCare CRM Campaign Refresh

Served as lead designer for UnitedHealthcare’s email refresh, revamping the look and feel of communications to improve clarity, accessibility and engagement. Developed animated hero graphics and redesigned email templates to help members complete account setup seamlessly. Partnered with a cross-functional team and copywriter to deliver a brand-aligned, user-centered experience across all communications.

Tools: Adobe Illustrator, After Effects, XD

Animated Hero Designs

Email Layouts